Marketing to Dilbert: How to Invite Developers to Your Project
I attended a session on Thursday named Marketing to Dilbert: How to Invite Developers Into Your Project, which I had assumed would give me a bit of information about how to convince developers to join an open source project, but in fact did not really live up to my expectations. The session really was aimed more at business community members on how to practice marketing that appeals to developers, but felt mostly like a repurposing of a general marketing talk.
Really most of what they had to say was either common sense or non-applicable to non-business endeavors. I was hoping for more, but alas not every session can be a good one. You can read the slides online once O'Reilly posts them.